Your Content Can Do Better
Make Your News Site More Profitable
create personalized experiences, unnoticed by readers
Benefits Of News Personalization
Examples & Use Cases

Your readers generate a lot of data. The News Editioner uses this data to create a seamless, personalized experience for each user right on your existing website. This allows your readers to easily access their prefered content, meaning they’re more likely to engage, share, and subscribe — and you’re more likely to reach your revenue targets.

Readers can explore a customized edition of your news site as our software utilizes their behavioral and universal data to adjust their content accordingly. Readers also have the option of providing their own data using a settings form tucked quietly into your website. They can improve the level of personalization by selecting content they like and excluding content they don’t like.

Behavioral data
  • Prefers or ignores content from certain topics, sections, and tags; for example, a reader might frequent the politics section but never read any sports-related articles (or vice versa)
  • Prefers certain types of content like short text, long text, photos, or videos
  • Prefers or ignores content from certain content creators such as editors or columnists
  • Interacts with certain content by commenting, sharing, or liking
  • Interacts with certain website features; for example, most viewed or most shared content
  • Missed certain content due to not visiting website for a certain period of time
  • Certain behavioral schemes that lead to assumptions; for example, a potential jobseeker or someone with assumed high brand affinity
Universal data
  • Geolocation: network-provided
  • Time of day: for example, breakfast, lunch break, relaxing after work, or commute times
  • Day of week: for example, a working day or weekend
  • Weather: for example, temperature or inclement conditions
  • Time of the year: for example, season, upcoming holidays, and special events
User-provided data
  • Selects or excludes topics, sections, or tags using the integrated settings form
  • Reacts to content using a thumbs up feature or emotive icons
  • Social graph when the news site uses social networking features

Our goal is to create a completely new digital news experience. The News Editioner can rearrange content by taking into account what’s relevant, interesting, and important to your reader. You can choose from several different options to achieve the ideal arrangement of content for each reader, for example:

  • Retain selection of content but reorder it according to reader preference.
  • Replace content the reader dislikes with content they love.
  • Partially or completely replace the top stories of the day depending on reader preference.
  • Replace content the reader dislikes with more favorable content that was missed due to not visiting the site for a period of time.
  • Use geolocation to show stories relevant to reader’s specific location or environment.
  • Display content that corresponds with reader’s time of day; for example, show lighter topics in the morning and important global events during lunch (or vice versa).
  • Replace disliked content with relevant stories that may not make it to the homepage otherwise.
  • Show content by preferred content creators while hiding content by creators they dislike.
  • Display content that corresponds to the day of the week; for example, business-related articles on workdays and leisure-related content on the weekend.
  • Hide certain content from the homepage if the user has previously ignored the content.

Our goal is to create a completely new digital news experience. The News Editioner can change the content’s presentation by taking into account what’s relevant, interesting, and important to your reader. You can choose from several different options to let relevant content take up more space and have less important content fade into the background, for example:

  • Ordering the sections of the homepage according to reader preference; for example, liked content is moved towards the immediately visible area of the website while disliked content is moved down and minimized.
  • Emphasizing and accentuating the newspaper’s online store/paid subscription offers in the immediately visible area of the website if a reader shows a high brand affinity for the publisher (assuming their conversion rate for paid products is above average).
  • Utilizing location (if reader location is known) to show more local news, move them towards the immediately visible area, and reduce news from less relevant locations.
  • Moving specific photo or video content to the immediately visible area and increasing the size and number of this content depending on user preference; for example, highlighting news clips or beautiful, large-scale photos of the day, show more of it.
  • Increasing the size and relevance of certain content, such as relevant job offers if the reader is likely looking for a new job, and move it towards the immediately visible area.
  • Relocating lists of popular articles (read, commented, shared) towards the immediately visible area if reader enjoys interacting with them.
  • Labelling unread content so that readers are able to keep track of content.
Our Story & Our Vision
Ian Florian Scheel

In 2013, Ian Florian Scheel founded AKINGO as a consulting firm for digital/web analytics, a/b/n testing, conversion rate optimization, website personalization, and data analysis. Since then, the company has conducted projects in a myriad of industries: travel, advertising, energy, transportation, retail, insurance, and gambling. Before he started the company, Ian studied economics and business administration. During this time, he built two commercial online magazines about mobile phones and pets. He later joined one of Germany’s largest publishing houses as a web analytics manager. Still, his passion for journalism remained, and in 2016, he quit the consulting business to develop a software solution geared to help publishers become more successful online. He formed a team of technology enthusiasts to bring the News Editioner to life.

Our vision is to put control back into the hands of publishers.

Digital News Initiative Logo Although content is still king, many digital news outlets are struggling to finance journalism with online revenues. Today, the most successful content platform doubles as the world’s largest social network. Facebook is so successful because it provides a highly personalized and optimized news feed that keeps users engaged. Similarly, the News Editioner tailors news to the reader to create the most enjoyable reading experience possible. We use our technology to take a unique approach to delivering digital news, allowing each visitor to consume the content they want to read and share. With our pluggable, CMS-independent solution, we provide digital news outlets with the tools needed to increase their profitability. We are very proud and extremely thankful that our vision is supported by Google’s Digital News Initiative , a fund for innovative projects that contribute to the entire news ecosystem.
Our Personalization Technology
While we prefer the cloud, our solution is deployable to your servers as well, either on-premises or co-located. Our application consists of dozens of microservices and should integrate into your infrastructure easily. If interested in on-premise solutions, please get in touch with us to discuss requirements. Our current technology stack consists of:
  • Golang on Unix
  • Node.js on Unix
  • Varnish on Unix
Follow Our News Blog

We will start a news blog soon! Here is a list of topics we will be covering:

  • Latest technological developments in journalism
  • Strategies to make online journalism more profitable
  • Content personalization technologies and strategies
  • State of digital journalism and online publising news
Join Our Distributed Team

Although AKINGO is based in Germany and most team members live in Berlin, we decided to build a remote-first company to attract the best talent in Europe and worldwide. All of our communication, tools, and workflows are digital. Our team is dispersed throughout Europe, Asia and North America, and we work together over the internet from many places: home offices, coworking spaces, coffee shops, or sometimes even the beach.

The many different cultural backgrounds and native tongues make our team truly international. While at the moment most team members are developers (React.js, Node.js, Golang), we plan to onboard journalists, marketers, and data scientists.

In the world of journalism, honesty and integrity are critical. In the spirit of that honesty, we admit that when we switched from being a local team to working together in a distributed structure, we were reminded of Murphy's Law: Everything that could possibly go wrong, did! But we worked hard and adjusted our processes to prevail. We utilized and developed the right tools, and are constantly reworking ourselves to achieve optimal results.

Most important to us are exceptional teamwork and communication skills. We value open feedback in all directions and promote a supportive, evolving environment. As we journey through the ups and downs of building a product that changes the publishing front for the better, we do so with a smile. No matter the challenge, we are ready to push forward.